I came to product design through art. Composition and craft came first; product, systems and business thinking grew out of them, one project at a time.
01Art school
Where it started: years of drawing, painting and composition. I learned to look closely, to notice light, proportion and rhythm, and to keep reworking something until it holds together.
02Graphic Design
A Bachelor’s degree in Graphic Design turned taste into method. Visual communication, typography and grids, and the idea that design is a way to solve a problem, not to decorate it.
03Freelance
Real clients while still at university. Briefs, deadlines and feedback taught me ownership, and that the work only counts once it ships and does its job for the business.
04Digital products
From single screens to whole flows across web and mobile. Interfaces stopped being pictures and became journeys, states and edge cases that real people move through.
05Product design
Research, strategy and design systems joined the craft. I started with the problem and the metrics, then shaped the solution with product and engineering around them.
06Lead
Today I own the design direction of complex, multi-platform products: framing problems, aligning stakeholders, building systems that scale and helping other designers grow.
