Based in Europe · AVAILABLE FOR NEW PROJECTS

Designing
products where
clarity meets
complexity.

Vlad Holoborodko

— About me

My path into design started with a strong visual foundation. I studied at an art school before earning a Bachelor's degree in Graphic Design, where I developed an understanding of visual communication, composition, and problem-solving through design.

While still at university, I began my career as a freelance designer, working with clients across different industries and learning how to transform ideas into real products. Those early experiences taught me adaptability, ownership, and the importance of designing for both people and business outcomes.

Over the last 10+ years, I've collaborated with startups, scale-ups, and international companies, designing products across fintech, proptech, SaaS, LegalTech, retail, and enterprise software. Along the way, my focus naturally evolved from visual design to product design. That shift meant combining research, strategy, systems thinking, and user experience to solve increasingly complex challenges.

Today, I help teams turn complexity into clarity by creating digital products that are intuitive, scalable, and aligned with both user needs and business goals.

Years of experience10+

A proven track record of designing and launching digital products across multiple industries.

Projects launched40+

Delivered web and mobile products from concept to launch in startups and enterprise teams.

Industries shaped15+

From investment platforms and retail systems to SaaS products, education platforms and enterprise solutions.

Product DesignerLead

Driving product strategy, UX direction and execution.

Experience

[ 2015 — Now ]
2016–2018

Wandr

Designed UI and UX solutions for multiple client projects across web and mobile platforms, creating user flows, wireframes, prototypes, and high-fidelity interfaces.

UX/UI DesignerRemote
2018–2023

BitterBrains

Designed end-to-end user experiences for educational and SaaS products, from research and wireframes to polished interfaces, design systems, and developer handoff.

Product DesignerRemote
2023–2025

SPD Tech

Led end-to-end product design for complex digital products, shaping user experiences, influencing product decisions, and driving successful product launches across multiple platforms.

Lead Product DesignerPart-time
2024–2025

Fozzy Group

Designed scalable enterprise solutions for one of Ukraine's largest retail groups, simplifying complex processes, improving user productivity, and enhancing operational efficiency.

Product DesignerPart-time
2025–2026

SmartCrowd

Led product design for a regulated real estate investment platform, shaping core investment experiences across web and mobile products while driving product innovation and business growth.

Lead Product DesignerRemote

How I work

01

Discover

Research users, map business goals, and uncover the real problem before touching the interface.

Research & Insights
02

Define

Transform insights into product strategy, clear priorities, user flows, and measurable outcomes.

Strategy & Direction
03

Design

Craft intuitive experiences, scalable systems, and high-quality interfaces across platforms.

UX, UI & Design Systems
04

Validate

Test solutions, gather feedback, measure impact, and continuously improve the product.

Testing & Optimization

Product Design Stack

Design

FigmaFigJamFramerMobbinProtopiePrincipleAdobe Creative Suite

Design Systems

StorybookDesign TokensVariablesComponent LibrariesDocumentationAccessibility

Research

User InterviewsMazeUsability TestingSurveysCompetitive AnalysisJourney Mapping

Analytics

AmplitudeSQLA/B Testing

Collaboration

JiraNotionConfluenceSlackWorkshop FacilitationStakeholder Management

AI

ChatGPTClaudeFigma MakeGenerative AI Tools
Vlad Holoborodko
Vlad Holoborodko
Vlad Holoborodko
Vlad Holoborodko
Vlad Holoborodko

— Get in touch

Let's create
something
meaningful

Open to senior product design roles and select freelance engagements — research, UX, UI or design-systems work. If you're solving a hard problem and need someone to make it feel obvious, I'd like to hear about it.